To move forward – you need to look back.
Our Story
Wheels were put in motion on June 2, 1919 that would gain momentum to create a unique and impactful financial institution – Forward Bank. Founded as the Marshfield Building & Loan Association, this organization evolved and progressed with the city of Marshfield and Central Wisconsin.
In December of 1949, Marshfield Building & Loan Association was issued insurance from the FDIC, began offering savings products, and became Marshfield Savings & Loan. The expanded purpose also allowed the bank to help families save for future needs and dreams.
In response to the ever-changing needs of the community and financial industry, Marshfield Savings & Loan became a mutual state-chartered savings bank named Marshfield Savings Bank in 1993. This was the start of the era of being full-service financial institution.
Our vision changed again in 2005 to expand the outreach of the bank beyond traditional mortgage and consumer lending to help businesses and non-profits in our communities. This led to the development of the Charitable Money Market Account product – which feeds the funding needs of area charities.
Forward's mission resonates with Central and Northern Wisconsin so well, it allowed growth from serving one community to now serving nine. We’ve gone into towns big banks have abandoned and have made a big difference.
Community will always be at the center – our team gives to and leads projects that leave a lasting mark. We’re a part of where communities gather, how our youth learn to work together, and where we all stay healthy and strong.
